Our Journey & Looking Ahead
With love and support from our family and friends, Vika and I are so lucky to be able to call ourselves professional photographers. Your friendship, loyalty and word of mouth referrals have helped us to triple our clientele in just 2 1/2 years from 16 photo sessions in 2013, to 33 in 2014 and 52 in 2015. It has been and amazing experience. We’ve learned so much about ourselves, photography, and made some great friends in you along the way.
Looking back, it’s hard to believe we had a photo session almost every weekend last year while maintaining full time jobs. A typical week for us looked something like this. Each weekend we either had a photo session or spent each day editing photos. Monday through Friday we went to our regular 9-5 jobs. Then we would come home and spend hours editing more photo sessions, attempting to correspond efficiently with clients, and trying to keep up with our social media and blogging. Doing normal things like cooking dinner, cleaning the apartment, going on a walk or a date, and spending time with family became harder and harder to do. There came a point where we were straight up burned out. One day we looked at each other and said, “Something has got to change!“.
We couldn’t go another year booking ourselves solid while working full time and still maintain our sanity. So we made a few decisions.
- We’re slowing down. In 2016 we’re moving away from high volume and towards higher quality. That means we can focus more energy on each client, giving us time to design a beautiful photo session with fun concepts and ideas that will ultimately improve what you hired us for… the photographs.
- Products. We’re partnering with the industries top labs to bring you the highest quality and unique photographic products available. Why? Because we believe the best way to serve our clients is to present you with beautiful professionally finished work for your home; not just a digital file that will live and probably die on your hard drive.
- Education. We’re re-investing in our business by going to photography workshops and mentoring with industry leading photographers. We’re not only learning how to take better pictures, we’re learning how to run a better business.
- We’re Legal. Daniel McElmury Photography is now an S-Corporation, with liability insurance to boot. We’re doing the right thing to ensure our business is sustainable so we can continue doing what we love to do for all of you.
We can’t wait to work with you this year and give you the customer experience that you deserve when you hire a photographer. Thank you, Danny & Vika